by michelle@mustbeclever.com | May 4, 2020
iCi RestaurantiCi is known for serving dishes that are ‘fresh. seasonal. local.’ To emphasize the craft and care that goes into the menu, I hand-painted the logo and created watercolor illustrations of the locally grown herbs used in signature dishes to accent the...
by michelle@mustbeclever.com | May 4, 2020
American Crew Independent CollectionThe Independent Collection from American Crew. concept, logo, identity/visual development and copywriting. The independent collection is all about individual style. The isolated I in the logo and the unexpected arrangement of...
by michelle@mustbeclever.com | May 4, 2020
Art Sites on the HighlinePerfect bound book commissioned to help investors and artists imagine the possibilities for installation and performance arts in the open and architectural spaces of NYC’s high line park. Features vellum overlays with imagined sculpture,...
by michelle@mustbeclever.com | May 4, 2020
34 Greene Street BrandingLogo and brand i.d. for a luxury real estate development in SoHo NYC. 34 Greene St. is restoration of a pristine, restored, cast-iron building with a sophisticated modern interior. The brand reflects this duality with elements of period 1900’s...
by michelle@mustbeclever.com | May 4, 2020
Samaya SpaLogo and ad campaign samaya spa. A new spa with a natural and holistic approach to wellness and healing. After researching eastern philosophy and iconography, I created a simple, powerful logo for that blended clean modern typography with a classic balanced...
