by michelle@mustbeclever.com | May 4, 2020
Neauvia Brand CampaignA lively, energetic campaign developed to introduce the global-renowned medical aesthetics brand, Neauvia, to the North American market. Concept development, copywriting, photo/video shoot production, art direction, retouching and video editing...
by michelle@mustbeclever.com | May 4, 2020
Skin ChemistryBrand Positioning / Identity + Package Design / Naming / Visual Design / Photo + Video Content Skin Chemistry is a direct-to-consumer online skin care brand that was developed with the mission of making clinical grade skin care more accessible through...
by michelle@mustbeclever.com | May 4, 2020
Samaya SpaLogo and ad campaign samaya spa. A new spa with a natural and holistic approach to wellness and healing. After researching eastern philosophy and iconography, I created a simple, powerful logo for that blended clean modern typography with a classic balanced...
by michelle@mustbeclever.com | May 4, 2020
NY Palace Ad CampaignThe NY Palace hotel, needed a sophisticated ad campaign to position itself in a way that would help it stand out from many other luxury NYC hotels. This ad campaign re-imagines historical narratives with edgy, tongue-in-cheek puns. Each ad...
