by michelle@mustbeclever.com | May 4, 2020
Skin ChemistryBrand Positioning / Identity + Package Design / Naming / Visual Design / Photo + Video Content Skin Chemistry is a direct-to-consumer online skin care brand that was developed with the mission of making clinical grade skin care more accessible through...
by michelle@mustbeclever.com | May 4, 2020
d:fi Package Designd:fi is a global, professional line of hair care and styling products for a style-focused, bold, young audience. The following package concepts were created with the team at Revlon Professional as an exploration of primary package design updates...
by michelle@mustbeclever.com | May 4, 2020
Mama Gio's Homemade ChiliLogo and brand identity for Mama Gio’s, a locally acclaimed line of chili’s. The logotype and apron iconography represent the nurturing and friendly, Mama Gio. Key ingredients are hand-illustrated as backgrounds to call attention to the...
by michelle@mustbeclever.com | May 4, 2020
American Crew Independent CollectionThe Independent Collection from American Crew. concept, logo, identity/visual development and copywriting. The independent collection is all about individual style. The isolated I in the logo and the unexpected arrangement of...
by michelle@mustbeclever.com | May 4, 2020
Equelle Package DesignThe Equelle brand was launched to give a fresh face to a popular european product in the US market. The main detangling benefit of the product is illustrated with the elongated letterforms in the logo as well as with the straight, clean lines on...
