by michelle@mustbeclever.com | May 4, 2020
iCi RestaurantiCi is known for serving dishes that are ‘fresh. seasonal. local.’ To emphasize the craft and care that goes into the menu, I hand-painted the logo and created watercolor illustrations of the locally grown herbs used in signature dishes to accent the...
by michelle@mustbeclever.com | May 4, 2020
Art Sites on the HighlinePerfect bound book commissioned to help investors and artists imagine the possibilities for installation and performance arts in the open and architectural spaces of NYC’s high line park. Features vellum overlays with imagined sculpture,...
by michelle@mustbeclever.com | May 4, 2020
34 Greene Street BrandingLogo and brand i.d. for a luxury real estate development in SoHo NYC. 34 Greene St. is restoration of a pristine, restored, cast-iron building with a sophisticated modern interior. The brand reflects this duality with elements of period 1900’s...
by michelle@mustbeclever.com | May 4, 2020
Collective IP BrandingCollective IP is a networking website that helps professionals discover the most innovative research from institutions, people, and companies all around the world.These brand look and feel designs created for CIP abstractly illustrate the concept...
by michelle@mustbeclever.com | May 4, 2020
Early Bird Foods & Co.Logo, brand i.d., illustration, and packaging for a small-batch, premium granola. The identity for Early Bird Foods & Co. draws inspiration from hand painted fruit-crate designs, reflecting a nostalgic era where food was fresh and wholesome...
