by michelle@mustbeclever.com | May 4, 2020
Tonorezos YogaLogo and brand design element concepts for a private yoga instructor. Drawing from auspicious eastern symbols, the circular illustration references the symmetry and balance of a mandala. In the drawing on the right the eight figures in yoga postures...
by michelle@mustbeclever.com | May 4, 2020
Worldspace Branding & PackagingLogo and package design concept for Worldspace Satellite Radio. The logo illustrates all types of content converging in one place on satellite radio. The packaging illustrates the vibrancy of the music and media that is available with...
by michelle@mustbeclever.com | May 4, 2020
NY Palace Ad CampaignThe NY Palace hotel, needed a sophisticated ad campaign to position itself in a way that would help it stand out from many other luxury NYC hotels. This ad campaign re-imagines historical narratives with edgy, tongue-in-cheek puns. Each ad...
by michelle@mustbeclever.com | May 4, 2020
American Crew VideoVideo concept to announce the launch of a new American Crew styling product. Script: In a lifetime we meet over 10,000 people Be the one that is remembered In a lifetime we learn over 25,000 words Be the one that leaves them speechless In a lifetime...
by michelle@mustbeclever.com | May 4, 2020
Associated Content IdentityIdentity concepts created for Associated Content, a massive online collection of stories, articles and rich content generated by industry experts and laypeople from all over the world. The logos illustrate the concept of “evergreen content”...
