by michelle@mustbeclever.com | May 4, 2020
Equelle Package DesignThe Equelle brand was launched to give a fresh face to a popular european product in the US market. The main detangling benefit of the product is illustrated with the elongated letterforms in the logo as well as with the straight, clean lines on...
by michelle@mustbeclever.com | May 4, 2020
34 Greene Street BrandingLogo and brand i.d. for a luxury real estate development in SoHo NYC. 34 Greene St. is restoration of a pristine, restored, cast-iron building with a sophisticated modern interior. The brand reflects this duality with elements of period 1900’s...
by michelle@mustbeclever.com | May 4, 2020
Collective IP BrandingCollective IP is a networking website that helps professionals discover the most innovative research from institutions, people, and companies all around the world.These brand look and feel designs created for CIP abstractly illustrate the concept...
by michelle@mustbeclever.com | May 4, 2020
Early Bird Foods & Co.Logo, brand i.d., illustration, and packaging for a small-batch, premium granola. The identity for Early Bird Foods & Co. draws inspiration from hand painted fruit-crate designs, reflecting a nostalgic era where food was fresh and wholesome...
by michelle@mustbeclever.com | May 4, 2020
Samaya SpaLogo and ad campaign samaya spa. A new spa with a natural and holistic approach to wellness and healing. After researching eastern philosophy and iconography, I created a simple, powerful logo for that blended clean modern typography with a classic balanced...
