by michelle@mustbeclever.com | May 4, 2020
AttorneyDocs UI/UX & Visual DesignAttorneyDocs wanted to update and upgrade its user experience and visual design to make the platform simpler to use and more engaging. The brand image needed a refresh to instill a sense of credibility in the paid content. We started...
by michelle@mustbeclever.com | May 4, 2020
StrategusStrategus is a company that provides strategic planning and media buying services for digital advertising spaces. The Strategus logo’s icon is a graphic representation of the team’s commitment to forward thinking and innovation. The typography, color palette...
by michelle@mustbeclever.com | May 4, 2020
d:fi Package Designd:fi is a global, professional line of hair care and styling products for a style-focused, bold, young audience. The following package concepts were created with the team at Revlon Professional as an exploration of primary package design updates...
by michelle@mustbeclever.com | May 4, 2020
Mama Gio's Homemade ChiliLogo and brand identity for Mama Gio’s, a locally acclaimed line of chili’s. The logotype and apron iconography represent the nurturing and friendly, Mama Gio. Key ingredients are hand-illustrated as backgrounds to call attention to the...
by michelle@mustbeclever.com | May 4, 2020
iCi RestaurantiCi is known for serving dishes that are ‘fresh. seasonal. local.’ To emphasize the craft and care that goes into the menu, I hand-painted the logo and created watercolor illustrations of the locally grown herbs used in signature dishes to accent the...