by michelle@mustbeclever.com | May 4, 2020
Neauvia Brand CampaignA lively, energetic campaign developed to introduce the global-renowned medical aesthetics brand, Neauvia, to the North American market. Concept development, copywriting, photo/video shoot production, art direction, retouching and video editing...
by michelle@mustbeclever.com | May 4, 2020
Skin ChemistryBrand Positioning / Identity + Package Design / Naming / Visual Design / Photo + Video Content Skin Chemistry is a direct-to-consumer online skin care brand that was developed with the mission of making clinical grade skin care more accessible through...
by michelle@mustbeclever.com | May 4, 2020
American Crew VideoVideo concept to announce the launch of a new American Crew styling product Script: Classic style – Never fades Classic style – Is well travelled Classic style – Is built to last Classic style – Makes icons Classic style – Is always in tune Get...
by michelle@mustbeclever.com | May 4, 2020
NY Palace Ad CampaignThe NY Palace hotel, needed a sophisticated ad campaign to position itself in a way that would help it stand out from many other luxury NYC hotels. This ad campaign re-imagines historical narratives with edgy, tongue-in-cheek puns. Each ad...
by michelle@mustbeclever.com | May 4, 2020
American Crew VideoVideo concept to announce the launch of a new American Crew styling product. Script: In a lifetime we meet over 10,000 people Be the one that is remembered In a lifetime we learn over 25,000 words Be the one that leaves them speechless In a lifetime...
