The Epoxy app is an entirely new way for businesses to discover and engage with customers, build loyalty, and earn valuable ratings and reviews. Epoxy needed a visual direction that reflected the entertaining and fresh perspective that the app provides.

Creating custom illustrations paired with bright colors and bold patterns worked to create a visual system that was as spirited and dynamic as using the app itself. A “would you rather” feature engages the audience while showing the wide variety of business that can use the platform to reward and connect with their customers.